MILAN – Alessandro Antonello has hailed the club's new partnership with Chiliz $CHZ, the leading blockchain technology provider for the global sports and entertainment industry, which will see Socios.com become the Nerazzurri's new shirt sponsor for the 2021/22 season.
“This is a very important day for our club,” the Nerazzurri CEO Corporate told Inter TV on the day the agreement was announced.
“I'd like to start by thanking Pirelli for their partnership over the last 26 years. I don't think there's been another sponsorship like it in football and it's something this club can be proud of.
“Today we are announcing a new partnership with Socios.com. We share values and a strategic vision, with a focus on technology, innovation and above all the centrality of our fans.
“Being able to engage with our fans is the main aim of this partnership. The tokens that will be issued will offer all our fans the chance to play an active role in the decisions of our club.
“This agreement comes at a time when our brand is expanding globally and we're proud to have achieved this in what is a particularly challenging time because of the pandemic. We've put the Scudetto shield back on our shirt for the first time in several years and we're happy to do so with Socios.com and all our fans.”
“The club is committed to ensuring financial stability but that mustn't be to the detriment of our targets on the pitch, which means keeping the club at the top of the game nationally and internationally.
“We also have to focus on our activity as a media entertainment company. We want to continue growing our brand and bringing our fans closer to our club's values and to the city of Milan, which represents fashion, design and innovation. We hope to continue down this path we set out on a few years ago.”